There's no doubt that Gen Y's and Millennials are different critters. But if you figure out how they're wired, you can get a helluva lot out of them. Bottom line is I need X amount of production a day. I don't care how I get to X as long as it gets done when I need it done and I hit the numbers I need hit.
I could be an old fart Gen X'er and b!tch about the "kids these days" but, quite frankly, I just give them a little more leash and a bit more recognition and when I leave the building at the end of the day the end result is the same.
My sister is square in the middle of the Gen Y demographic. I've seen a lot of the traits first hand (except she was never coddled by my parents). She took awhile to figure out her direction, realizing she wanted to be in business for herself. She now owns a successful print shop in Taos, NM, launched and arts/entertainment/culture website for the area and will soon be opening an art gallery with a couple fellow artist friends after some successful showings at established galleries and museums.
Perspective can be quite limiting if you allow it to be. I choose to figure out how to exploit them.
