http://www.nytimes.com/2013/11/24/arts/television/sacked-by-the-media-blitz.html?_r=0

Numbers-wise, car and truck ads handily led the herd, followed by those for beer, cellphones, video games and pizza. The subtext here is that as we drive at least triple the speed limit, beer in one hand, cellphone in the other (cued to Call of Duty, natch), we should steer with our knees as we whiz to the nearest pizza joint.

. . . .

And that maybe we’re such drunken flat-liners that we don’t know that the more a beer tastes like wolverine urine, the bigger its ad budget.