All automakers will be looking at ways to improve the fuel economy of their fleet over the next few years as the goverment will raise the economy standards. Diesel technology is here now, hell it's been here for 100 years. Fuel cells may be the future, but these guys need to find ways to improve fuel economy in their fleet now. Diesel offers fuel economy, power, reliability and doesn't take the millions and maybe billions of dollars in R&D that it is taking to bring new technology to market such as the fuel cell. With the US getting ULSD in 2006, these cars will be the cleanest burning and most powerful diesels ever made. They will leave the japs wondering why no one wants to drive a gas/electric hybrid that has about 3 or 4 hundred lbs of acid batteries under the seat.

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2001 VW Beetle TDI Double Yellow
2004 Pacifica AWD