01-13-2014, 06:38 PM
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dieselinjectorguru.com
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Join Date: Sep 2010
Location: Still in the Palmetto State
Posts: 6,661
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Quote:
Originally Posted by dynalow
I couldn't open the 990 tax return link, but I found their 2010 audited financial statements & gave them a once over.
Most of the ad time is donated. WWP records it as in kind revenue & allocates it among programs. Here's their 2010 audit report. This may give a little more insight as to the programs they sponsor and the costs to run them. Salaries are a heavy expense. Every program has them.
http://www.woundedwarriorproject.org/media/4505/fy2010_wwp_audited_financial_statements.pdf
On the face of it, I can't say I'm ready to send my blanket back yet. |
You're right, little really spent for advertising.
Advertising- Advertising is expensed as incurred. For the year ended September 30, 2010, advertising expense was $32,870,870. Of this amount, $25,635,534 was in-kind contributions of public service announcements,
$6,944,205 was in-kind advertising for public awareness campaigns, and $291,131 was actual advertising costs incurred.
A chunk of their "money" is stuff given to them:
During the year ended September 30, 2010, the Organization received the following non-cash
contributions:
Media ad value $ 25,635,534
Advertising 6,944,205
Event tickets 533,838
Memberships 319,959
Backpack items 263,612
Other 236,467
Investments 56,268
Equipment 37,991 Total $ 34,027,874
They have $10.4 million in cash - stock investments.
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