One of our writers posted an interesting article on an issue that both the MBCA and Mercedes-Benz seems to be attempting to tackle recently, how to get younger members/buyers into the brand and maintain them. I've had similar discussions with folks at other forums, it seems clubs are having a hard time across the board. Will the new models coming out now and in the near future enough to get younger people into the brand, and by extrapolation, into the club?
Moto Arigato: Mercedes-Benz and the New CLA Welcoming Future Generations