As interesting as your experience was, I'll guess the laundromats are not on average attendance "a cross-section of your community" or any. Most people seeing poverty in the rear view mirror with some distance seldom attend. In fact making the investment in laundry machines if possible is a long term financial benefit - like not borrowing money and the like. Some better off people use them for the nasty jobs, only. Some because of circumstance like: travel, school, or what ever. I'd bet serious money there is a strong inverse correlation between wealth and attendance. Most people who don't have to attend, do not. Unless you are in Jorn's neighborhood. What was that zipcode again?