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Saturn didn't have the product. Plastic junk.
Scion did have a product and the fixed price works well for them.
Of course there would be heavier factory incentives to liquidate the remaining previous year vehicles, and dealers could cut into that 5% margin all they want once it becomes an aged unit.
I think if you did a survey, 90% or more of consumers would rather have it this way. Most of the Managers and salesman I know are tired of the pricing and competition.
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