It shows the self-realization that consumers get through such a personally-oriented brand and image. Such self-centrism drives product value and utilization, developing a relationship with the product and brand more easily than a less personal brand name. It allows consumers to easily adapt the product into their lifestyles.

That's what I would say in a board meeting at least. I think it's a stupid trend. "M" implies mobile and "e" implies Eco-friendly.


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TC
Current stable:
- 2004 Mazda RALLYWANKEL
- 2007 Saturn sky redline
- 2004 Explorer...under surgery.

Past: 135i, GTI, 300E, 300SD, 300SD, Stealth