Perhaps you don't understand the market the way the sales leaders understand it. In today's tech savvy and tech driven marketplace, TECH RULES THE DAY. The more "techy" a vehicle is, the more "value" and "appeal" to the tech-heads (Generations X, Y and M, generations who GREW UP eating tech for breakfast, lunch and dinner) who are writing the checks.

Of course, there is a downside to all this technology. With more complexity comes less reliability which equates to higher and higher repair bills; the stealership's F&R (fix and repair) department rings the cash register like never before. You, OTH, as the customer, get a royal screwing like never before.

The auto manufacturers working hand in hand with the stealerships call this "a good business deal".