'Bourbon Empire' Reveals The Smoke And Mirrors Of American Whiskey : The Salt : NPR

Along with enticing branding, some of these bottles of "craft bourbon" boast hefty price tags. Take Pappy Van Winkle, a craft bourbon with "family reserve" editions that retail for thousands of dollars.

For cocktail Friday, I guess I finish off the Bulleit Rye and make some space for some bourbon.