Not to many women GAS or notice about what is going down the road. Proven fact, a woman's eyes are attracted to colorful packaging. I remember driving to SandyEggo CA at sixteen years of age, without studying company logos seeing various mostly Coors trucks Cab over Pete's, and other nicely decorated beverage trucks. Ask your wife sometime when you see a truck coming in the opposite direction what that carriers name is. Not being a truck driver unconsciencely doing it I notice most of the semi's that are seen often on the road. Advertising is all about catching the target buyers eye often.