That's like asking "what cheeseburger is the best?" There are minimal tech specs that must be met, and then a lot of preference and what works for individual engines/people in individual situations.

I run whatever name brand dino 15w-40 is on sale in my diesel during the summer, and whatever name brand 5w-40 synthetic is on sale during the winter. Both protect just fine, and I need to change them frequently due to soot loading regardless of dino vs synthetic. I run syn in the winter for better cold starts. Change at 3-5k miles.

I won't run Pennzoil or Quaker State in anything, ever. Not even my lawnmower, if my mower took oil. Formulas change and it's almost certainly a hold-back from a bygone era, but it used to be that you could smell when an engine had been run on either of those oils, the burnt paraffin smell would stay in your nose and on your hands all day. Horrid buildup on valve covers and such.

There have been a couple pretty gnarly oil filter threads. After cutting open a couple filters with a can opener, I will not run the normal Hengst/Mahle/Mann/etc oil filters. I understand that millions of engines have gone trillions of miles with these filters without oil related issues, but I pay a bit more for Hastings or Baldwin filters.

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617 swapped Toyota Pickup, 22-24 MPG, 50k miles on swap