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The worst job in the car business is being a salesman or manager. The internet has made sales more competitive than ever, and often managers are set with unrealistic sales goals they will never meet. They are also not set up for success in many ways. The salesman promised something probably not realizing the cost. They probably sold the car to you at a razor thin margin.
Sales, service, and parts are treated as totally separate entities. Sales only gets a modest discount from the other departments.
My guess is the sales manager told the salesman no. The salesman probably made only $200 on your sale, and half of them make the equivalent of minimum wage if you divide the hours they work. They are not going to fork over all of their commission and then some.
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