This all reminds of a presentation I attended several years back. It was for a new line of vitamins/nutritional supplements. Regardless, the presenter understood the games we all play when it comes to purchasing. She said when you walk into a retail health food store store, you see the rows and rows of vitamins and supplments lined up sitting TOGETHER.

So.......when you see a bottle of 1000mg of Vitamin C, 100 capsules for $39.95 and another botttle of Vitamin C, 1000mg, 100 capsules for $19.95, which one are you going to PICK UP????