Some folks claim it is just as good as new ... however, I cannot recall seeing any snappies of the "good-as-new" ... I do recall seeing snappies which either showed a blotchy look, or a mottled look or a saturated black where the color dying was black. Quality dye is pricey. I think you can buy a yard of feintuft velour for around $50 to $60 bucks. I cannot see the savings for the parcel shelf