I futzed around with this thing, $20 POS, too much with no results. The answer was simple, if you know it. COIK

Clear secure boot in the BIOS(EUFI). Remove all drives except SSD and installation USB. When you get to the screen with the disk and partitions, delete all of the partitions until it has only one unallocated space. That's it, simple.

This helped:

https://answers.microsoft.com/en-us/windows/forum/windows_10-windows_install-winpc/downloading-win-10-creating-an-usb-bootable-win-10/905c95e4-575a-45fe-8de2-514346198449