Advertising may be very effective with impulse buyers. It also forces the brain into a form of familiarity with the name or products.

Quality versus price is perhaps what I look for I suspect. Or value for price.

Whatever keeps the consumer economy strong I have to understand. Not follow.

Although to me it is pushed too far reciently. I saw an add for a minor hand tool not long ago. No price in the ad. Just so much a month. It made me thing that the price of anything has become a non issue for many. Just the payment per month or by weekly or whatever concerns them. Anything other than the price.

A field day for retailers of new cars. Customers that have little concern for the overall price as it is an abstract thing to them now. They no longer even care how far underwater they are. You have to almost be out of your mind to pay 28 to 29 percent interest. Yet many do today on huge unsecured balances.

This to me is a formal recognition of the general state of the heavy consumer. At this time there constant willingness to accumulate more debt is a very important factor in the economy such as it is.

A hefty percentage of the consumers are and have already been conditioned. What I have to consider. Is this actually a form of disease overall?

Yes personally I pay for a lot of things with a credit card. I still am aware that I am spending money though. Plus the amount. Any balance is automatically paid off at the end of each month.