Something we did when we launched "9 Magazine" our DIY Porsche magazine two years was to allow potential subscribers to send us a postcard with their mailing address on it for a free copy. We received about 2,000 postcards in which we used as a display in the lobby, plus it gave us great travel story ideas!
We might try it with Prestige...
Sincerely,
Brian Minson
Publisher/Editor
Prestige Magazine
http://www.benzmag.com