Yeah, I guess that could be another name for them. They clamp the wheels from the inside rim and never touch the outside of the rim.

https://youtu.be/N_FzyGqunUE

Those machines are about $40k. A lever machine is about $10k.

Discount Tire just built a new store in Bubbaville. It's sitting on prime real estate in the shopping district. They have four tire machines, but they're all lever machines. "We won't scratch your wheels... promise."

I used to get the tire work for my Chevy Cobalt done at the BMW dealership, because they have a leverless machine. The car went through three sets of tires and a several punctures, but the wheels weren't scratched.