I'm old enough to remember when water and television were both free. When the idea of selling bottled water began, many people believed it wouldn't work. Today, the bottled water business is a billion dollar business.

Then along came cable and satellite television. Yes, it took several years for people to buy into paying for television but ultimately, they did.

I have an immediate family member who worked for years in one of the Nation's top advertising agency. This family member has shared with me many of their methodologies.....believe me, an advertising agency can create an advertising campaign to convince you to pay for gift wrapped cow poop!!