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Did you notice how many of the Ferrari owners had a Mercedes in the family as well? The Ferrari and the Mercedes are not competing for the same dollars. Folks don't sit around contemplating whether to buy a 360 or an SL. These cars might be appealing to the same wallet-holder, but are not mutually exclusive choices.
Ferrari cars cannot be driven everyday and rack up high mileages without driving down their value and racking up serious maintance bills. They are heat scores of the highest order, and also attract lots of other wrong attention too. You can park a Mercedes, even an S600 at the Wal-Mart parking lot. Have any of the Ferrari owners had to nurse their cars in and out of a parkade? Is that some job! On my Porsche, which had ground clearance plenty compared to a Pasta Rocket, I had to do all kinds of "sideways" parking hijinks getting in and out of places. (My car was lowered slightly, but still...)
Ferrari builds cars without compromise, and THANK YOU for that. The day I see a Ferrari SUV, I'll know that the world as I know it has ended and I'm in hell. Porsche has already pushed the down button on the elavator. Mercedes' are compromise cars, and that's their mission. Even the SL cars compromise handling (weight) for comfort (hard top, super AC, etc...).
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