thanks everybody!
I was taking apart my original seat cover for the seat bottom only to discover it wasn't horsehair underneath as I expected. Instead it was this foam.
See below. The foam is much softer than the horsehair and fills the upholstery better. I don't understand why the horsehair is being sold for seat rebuilds then. shouldn't they be selling this molded foam?
I already bought a new spring set and horsehair pad for it and maybe i don't need or want the horsehair. Any ideas?