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Detroit Free Press Nov 5
Interesting article in today's Automotive Report of the Business section. I tried to find a link, but it's only published in print.
Headline: "Cars become overloaded with gadgets"
Some interesting quotes:
"... After BMW introduced its iDrive system, which controls hundreds of functions but makes it extremely complicated even to tune the radio, sales of its flagship 7 Series sedan dropped by as much as 12 percent ...."
"... [it is] a technological marvel that no one can operate ..."
"... so complicated that Web sites have offered short cuts like those used by video gamers ..."
"... Lexus LS430 boasts one of the most manageable electronic navigation systems ...... the manual to operate it runs 178 pages ..."
So we finally have documentation that all these gizmos may at times actually hurt sales.
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95 E320 Cabriolet, 169K
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