Until Bangleization started, BMW was always recognizable. I could always tell a Bimmer, side, front, and rear. Unmistakeable to me. It seemed one manufacturer was holding true to tradition, and guess what? BMW sales figures were way up! People loved them. Even though the Bimmers hadn't changed the bodies that much since the late '80's.
Still, as nice as a pre-Bangle Bimmer looked, the interior space was way too small.