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We never got the "free" service in Canada, and really never missed it. However, as long as I can remember, MB has been putting a coupon for your first oil change.
With the FSS intervals being so long, what was the true cost of the included services? Not that much? I would wonder how much the true cost really was. So why drop it? Talking to a friend of mine that works at a BMW dealer (they have "free" service in Canada) I guess these free programs are huge hassles. They spent an inordinate amount of time explaining to the customer that they just can't bring the car down whenever they feel like it and get free service. It seems to sell cars but leads to customer dissatisfaction as time goes on.
He also mentioned that people seem to think it precludes them from taking responsibility for the condition of their car. People don't read the fine print and get upset when it doesn't include tires.
The other point he had was that rural based clients feel ripped off, since they're paying for the service and can only take advantage of it if they return to the city. I'm not sure how many rural customers BMW has, but I guess they do have a point.
For the US customers that had this program, did you like it? Would it influence your new car buying decision?
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