Quote:
Originally posted by Mike Fenton
Yes. I was. Why can't someone build a decent all around MB mag. And I don't care for Mercedes Enthusiast...too UK, too old-fogey.
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Advertising income, based on circulation, is the heart of any reasonably sucessful publication. Subscription fees are just the frosting on the cake, so it's really a matter of convincing advertisers that the editorial content of the magazine is going to draw the right customers and that their ad expenses are better spent in a single marque publication as opposed to one like Car & Driver, etc.