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Originally Posted by Jim Dandy
What was kind of funny was that they didn't try and pitch me their most expensive tires (Michelins), but their store brand. I guess they thought they could make up the difference by selling shocks in the package. BTW, the "cheap" tires ride as good as the Michelins they replaced. 
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The store brand is where the largest profit margin is. This is why they usually push it.