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EAL=Eastern Airlines and Borman is Frank Borman? Man, you go way back! I read his book. I OWN a copy of that book!
I'll have to see if I can reference "The Colonel" saying "The rules have changed" (sounds like something he'd say though!), but I was referring to among the last batch of ads that Lee Iaccoca did for Chrysler, I think it was for "cab-forward" design. What was that on, the Chrysler Concord? Or was it that Herman what's his name doing cab-forward?
Gilly
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