MrBenz: I have absolutely no problem with new technology, new products or high tech. I'd say I'm a new tech/high tech guy.
If you refer to synthetic oils as being "new technology", you are making a small mistake.
Synthetic oils were first developed by Standard Oil in 1928. Olefin polymerization which gives PAO's, and ester based oils (as those seen today) were on the market in the mid-thirties. The current synthetic base-stocks used in todays' "new tech" oils were developed in the early 1950's.
So much for your "new technology" line.
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you suggest that we are all suckers
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Not for one moment. Synthetic oils are excellent products and will not cause the slightest problem, but I, and all those who have taken their daily bathe in oil for years (except the marketing guys) will confirm what I wrote earlier.
JackD