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Originally Posted by waybomb
GM sells their car to the dealer. The dealer is the one that's hurting when you don't pay sticker. Consumers are not the customer of the big biys, the dealers are. Or so goes Detroit's atitude.
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When you get zero percent financing, or massive rebates, or "factory to dealer incentives" passed on to the customer, those are offered by the factory, not the dealer, and cut straight into GM's margin. The dealer is discounting too, but the biggest pain is GM's.