New model name ideas contest, I'll start:
Silver Flash
Smoldering Cloud
Phantom Phire V
Cornichextinguisher
Extravagant Cigar Lighter IX

New ad campaign. Sorry, based on my previous post:
(man in back of Rolls, to another at stop light)
"I say there, you don't have any burn gel, do you?"
(other man)
"but of course!"
Gilly