I saw that awhile back. Kinda creepy, but that's because it involves little children. Don't know if it's much different than the way marketers play to all of us. Helping to find what it is that people want instead of creating a want seems OK to me, but little children need to be more pointed to what they need instead of what they may want.
So much of what I think people strive for is just a scam to influence their taste or create needs that are not really necessary, but that is the driving force of how most people live.

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89 300E
79 240D
72 Westy
63 Bug sunroof
85 Jeep CJ7
86 Chevy 6.2l diesel PU

"The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane."
Marcus Aurelius