This has relevance...how?

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TC
Current stable:
- 2004 Mazda RALLYWANKEL
- 2007 Saturn sky redline
- 2004 Explorer...under surgery.

Past: 135i, GTI, 300E, 300SD, 300SD, Stealth

What is truly ironic ois that Daimler Benz once owned BMW and sold it to the Quandt family to get rid of it!

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Strelnik
Invest in America: Buy a Congressman!

1950 170SD
1951 Citroen 11BN
1953 Citroen 11BNF limo
1953 220a project
1959 180D
1960 190D
1960 Borgward Isabella TS 2dr
1983 240D daily driver
1983 380SL
1990 350SDL daily driver alt
3 x Citroen DS21M, down from 5
3 x Citroen 2CV, down from 6

I got a big kick out of the hippies in the Volvo wagon. Reminded me of Bill Morrissey's song Car and Driver. "My Volvo wagon will seat six, it'll run on diesel or trail mix."

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'82 300D - Light Ivory, 2nd Owner (Back in the wind April 2013!)

'95 E300D - White, grey interior. (Suffering from stuck/broken glow plugs)

Deuteronomy 22:4-
"Thou shalt not see thy brother's ass or his ox fall down by the way, and hide thyself from them: thou shalt surely help him to lift them up again."

Yeah they went from Yuppie cars to hippie cars.

I remember when they were newer Volvo wagons like that were the car to have at the yacht club.

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2016 Corvette Stingray 2LT
1969 280SE
2023 Ram 1500
2007 Tiara 3200

The stereotype exists because it is true, and BMW is sharp enough to capitalize on it.

Instead of sitting on their hands, (hint, hint) -BMW seized the opportunity. Slick marketing in my book of Capitalism.

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'06 E320 CDI
'17 Corvette Stingray Vert

The ad was very slick and I've heard from the local dealer that they sell every one of the diesel BMW's they can get.

The Benz was at least harder to identify than the Volvo, they gave that smoke belching Volvo a lot of air time in that commercial, and it was easily identifiable.

As a side note it was exaggerated quite a bit. I've never seen a Volvo or MB put out that much smoke and certainly the engine noises were dubbed over to make it worse than it was in reality. The BMW 2.4 was a good motor but I've seen vids of those not running all that well.

Personally I thought it was hilarious.

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Steve A
92 W140 OM603
97 VW Jetta TDI
90 Passat variant TDI 6 speed MT
94 Chevy K1500 6.5TD
05 E320 CDI
+ others

I thought it was a great ad! It is sad but true, that most people still today (in the US) have a perception that diesels are dirty, noisy, and slow. We need MORE of these commercials in order to change people's perceptions. IMO part of the "problem" of modern clean diesels is that, well, nobody notices them. They are so clean and so quiet and so fast, that people will drive right by one and never even know it's a diesel! That little CDI or TDI or Bluetec badge means nothing to the average consumer. So the dirty noisy slow myth persists.... because nobody noticed that they've changed.

I have a friend who is a salesman at a VW dealer. He says that 10 times out of 10, if he asks a prospective Golf or Jetta or Passat buyer if they'd like to check out one with the TDI clean diesel engine, the customer's immediate response is "I don't want a diesel". They know absolutely nothing about them, they've never driven one in their life, but they're completely certain that they don't want one.

You have to change people's minds and flush out the old diesel stereotypes. And here in the USA, the most effective tool for that is the almighty Marketing Department... TV commercials.

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'98 E300 turbodiesel

Want an instant attitude adjustment? Try European ($7 - $10 a gallon) fuel prices - at least 50% (and growing) personal vehicles in Europe are diesels. Moreover, the higher price of diesel in the US does not reflect its true production cost - gasoline requires more refining. It is a political construct. Politicians want to avoid hissy-fits (get voted out) by their entitlement addled voters.

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'83 SD, 2x '85 SD
You are entitled to your own opinions, you are not entitled to your own facts.

I wouldn't buy a Chrysler product under any circumstances...

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1987 300DT
2002 Ford F-250 7.3 Crew Cab Short Bed

x2. They picked some of the more widespread and recognizable diesels that would be found in the US to attack, and did it well with some realistic humor. An old diesel smokes, even in the best condition, even if just a little. Its obviously hammed up a bit, but the point is about newer and cleaner more powerful diesels being available.

If there were more 524TD around, it would have made sense to include them, but they were available in such limited numbers for only two years that it would be like comparing something to a Peugeot, or a Renault, or something that there is little to none of in the states outside of collectors. They have to use something that most people have seen, or know of for the point to be driven home.

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This post brought to you by Carl's Jr.

Re Super Bowl Ad...I found myself a little defensive at first.

Then some of the better looking twenty year old ladies (my kid’s girl friends +) came over for the game & noticed the SDL through the open garage door & noting the "Turbo" emblem in big letters replied: "Oohh, I can't decide...the high torque of a Turbo Diesel or the Green model”...then asked how I like it? I said..."Well it’s possibly my mid life crisis but Think Autobahn…Very, Very Fast Top Speeds, I can't get enough". Now, initially I thought they were just messing with the old boy (me). Since then I’ve heard some of the radio advertisements they were referring too. They have no clue and I don't care...Now I like that kind of hype J

BMW driver = wantabe

Volvo driver = dangerous

V W driver = no brains

Alfa driver = idiot

Toyota driver = poor version of a Mercedes driver

Mercedes driver = been there done that couldnt care what others think.

I read this in an Australian motor mag years ago, probably still true.

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Grumpy Old Diesel Owners Club group

I no longer question authority, I annoy authority. More effect, less effort....

1967 230-6 auto parts car. rust bucket.
1980 300D now parts car 800k miles
1984 300D 500k miles
1987 250td 160k miles English import
2001 jeep turbo diesel 130k miles
1998 jeep tdi ~ followed me home. Needs a turbo.
1968 Ford F750 truck. 6-354 diesel conversion.
Other toys ~J.D.,Cat & GM ~ mainly earth moving

Amen brother!

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'98 E300 turbodiesel

Rock on!

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'06 E320 CDI
'17 Corvette Stingray Vert

I'd love to own a couple Chryslers products - if I needed them. I think they represent a good value.

I like their Cummins powered pickups.

And I really like the Chrysler mini vans. Very nice vehicle to own and operate.

They gained a lot of engineeering expertise when part of the Mercedes-Benz company. As did the Jeep brand as well.

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'06 E320 CDI
'17 Corvette Stingray Vert