(see link)

Reading a magazine recently I came across an ad for the VW Phaeton with the headline THINK BIG...same layout, typeface as the famous THINK SMALL ad for the Beetle in the '60s.

The attached link gives some info on what looks to be trying to be VW's "Maybach". Frankly, doesn't do a lot for me, and I think that calling this model the "phaeton" will be a marketing turnoff. Very few people will be familar with the story of Phaeton in mythology, and those hoping for an "open" sporty five-passenger car will likewise be dissapointed.

According to the attached, Phaeton will be available with a V10 diesel engine "...the most powerfull in the world."