headlamp bulb, twist out or pull out? Help!

[spinedoc]

Hey guys, I am asking a very stupid question here, but I am stumped. Have to replace my headlamp bulb and cannot get the old one out. I have disconnected the pigtail and unscrewed the white wheel that holds the bulb in place. I have tried to twist and/or pull the connector out and it will not budge at all.

I did try the same thing on the other side and same thing. Is there some trick or twist I am missing here?

Thanks much.