They do have great commercials. I love their Christmas time commercials. And they have one running now showing a little boy washing his push-pedal toy Benz. It is a b&w commercial and it is very effective.

Their use of images evocative of the past, and connecting those same images to the present is very powerful.

By way of contrast, Audi has a new line of commercials where they focus on individuals, alone or with other family members, who are speaking into the camera and saying something like: "This morning, I am going to pull off my driveway and get into an accident."

The commercials are supposed to highlight Audi's safety record, but to me they are very dark and extremely depressing. I don't feel good after watching those commercials and they certainly do not make me want to buy one of their cars.

__________________
Current Benzes

1989 300TE "Alice"
1990 300CE "Sam Spade"
1991 300CE "Beowulf" RIP (06.1991 - 10.10.2007)
1998 E320 "Orson"
2002 C320 Wagon "Molly Fox"

Res non semper sunt quae esse videntur

My Gallery

Not in this weather!