So Mercedes is going to cease all Maybach production by 2013. The purpose of this thread isn't to talk about whether or not it was better or worse then a Rolls Royce or Bentley as those threads abound. I'm more interested into why it failed against the competition which have been selling just fine.

Personally I liked the Maybach range because of it's restrained styling and fantastic interiors. However I feel that it's cascade failure was a result of several failures in marketing, brand image, and model diversification.


Here is a chronological list of the model Line-Up and what I think went wrong.

• Maybach 57- $341,750
• Maybach 57 S-$381,250
• Maybach 62 - $392,750
• Maybach 62 S -$432,250
• Maybach 57 Zeppelin $???
• Maybach 62 Zeppelin$???
• Maybach Landaulet -$1,350,000

• Maybach Exelero- One off, no price.

This failure of course make these statements completely ironic looking back.

http://www.peachparts.com/shopforum/featured-cars/235023-thus-sprache-zetsche-maybach-not-going-anywhere.html

__________________
1982 300GD Carmine Red (DB3535) Cabriolet Parting Out
1990 300SEL Smoke Silver (Parting out)
1991 350SDL Blackberry Metallic (481)

"The thing is Bob, its not that I'm lazy...its that I just don't care."