Because it makes a statement. A Rolex makes a statement about ones success, it says I can afford a $10k watch. A Fossil while rather nice, can be had for $50. On a side not if you just like watch's they are pretty neat, Rolex does build them to a higher standard as one expects.

Most people buy Mercedes to make a statement, look at me my bank account is quite healthy. But that is not exclusive to MB, Lexus, Jag and the ultimate Rolls Royce fall into that category.

Then you have the enthusiasts, those sick people like most of us that just like these cars for various reasons. Be it the way they drive, engineering, everyone’s reasons are different.

But in owning any high end good one must remember, the entry fee is higher, and the cost of staying in that league are also higher. Lets take Toyota, we just got my mom an 07 Rav4. Its the latest and greatest from Toyota all new, you get the idea. Well it is most certainly not much different then my 13 year old Camry. All the controls are similar, the engine puts out a bit more power but is essentially the same ect. In 13 years they introduced no new technology, oh no they added rear disc brakes and traction control, wow advanced stuff. Now since all this stuff on this SUV is tried and true been sorted out ages ago one would expect it to not cause issues. So far this has proven correct.

Now lets compare say a 1993 300E, to a 2007 E350. Anything similar? Well they are 4 door sedans with 6 cylinder engines, that’s about it! MB introduced a ton of new and more advanced technology. Stuff that has not been proven, but its new and pretty cool. So of course its going to cause issues, its new the bugs are still getting worked out.

That’s not even getting into the difference in materials, but thats to be expected at twice the price.

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2016 Corvette Stingray 2LT
1969 280SE
2023 Ram 1500
2007 Tiara 3200