the plan:

1. initiate Cash for Clunkers program. get those nasty polluting PAID FOR cars off the street.

2. attack the lead dog (Toyota), thereby creating consumer concern about foreign car safety.

3. months later, announce that you are the WINNER.

http://editorial.autos.msn.com/article.aspx?cp-documentid=1149477&icid=autos_0430&GT1=22009