What Has the Dealership Done For You Lately?
Last night, all the local Nissan dealers sponsored a movie night at a multiplex . . . as long as you're a registered owner of any vintage Nissan you got 2 free tix to any movie showing that night and $5 (each adult) in concession vouchers. My wife has a new Altima and all she had to do was register for the event online. They parked new cars (350Z, Sentra-R, Murano and Altima) in the lobby. They do this twice a year and also sponsor annual "Track Day" and "Family Day" picnic. There's also a locally produced quarterly glossy magazine. Nice to see a whole group of dealerships getting together to build brand loyalty.
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