Now that I think about it, Nissan did something pretty cool for me. Two years ago, after I first began as an independant director/TD in television, I didn't have a lot of work. So, while reading Car and Driver, I notice that I can get a free videotape about the then current Maxima. FREE, so I call and have one sent to my house.

I guess they figure anyong willing to spend the effort in getting the video is really interested in the car, so along with the video came a coupon for a free Swiss Army watch if I then actually GO to the dealership to test drive the car.

I went, drove the car, told the salesman that I'm not yet in the market, but maybe in the next year and really wanted the free watch, and received a nice FREE Swiss Army watch a few weeks later in the mail. Pretty cool.

PS I actually did drive a Maxima then, which I totalled it a couple months later. I'm ALL Benz now.