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Old 03-20-2008, 06:36 PM
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Dr. Z Reflects on the Chrysler Days

Wharton School of Business Article

His most difficult period at Chrysler was spring 2003. He had arrived in Detroit in November 2000 and begun a major restructuring. The company was meeting milestones, but after the September 11, 2001, terrorist attacks in the United States, automakers initiated marketing incentives that drove down margins for the entire industry. "Things got really bad in the first quarter, and by the second quarter, we were going to show significant losses," said Zetsche. Earlier in the restructuring, he could blame problems on prior management. This time, the losses were coming on his watch.

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Old 03-20-2008, 07:30 PM
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The Germans dumbed down Chrysler so much with the PlaySkool interiors, redneck styling and product lineup, and decontenting, its a wonder they didn't just disappear in a puff of smoke. All that came out of that marriage-made-in-hell is the 300, which is now a fairly dated design. Not saying that Chrysler was such a prize to begin with, but Daimler did very little to revitalize the brand, for fear of canibalizing Mercedes sales.

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