We Were Duped! Deliciously Duped!

[MTI]

Bacon: Why America's Favorite Food Mania Happened - Businessweek

By the end of the 1990s, pork farmers were hurting and began vocally pushing their industry representatives to do something, anything, to stir up demand for bellies.

“Honestly, all of us marketing folks at the Pork Board were still wearing our narrow lean, lean, lean hats and talking about the Other White Meat,” Kline says. “But we had industry members saying, ‘You know, we’re getting a lot of sizzle around bacon out there. Shouldn’t we be talking about it?’

We all kind of get tunnel vision, and some of us marketing folks got really paranoid about it. We were talking about the Other White Meat. We didn’t want to jump on the fat side of things.”