Sources are calling it an art project, as this one-off reinterpretation of the Mercedes-Benz G-Class as a track-spec race car is a collaboration between Mercedes-Benz Chief Design Officer Gorden Wagener and Louis Vuitton Men’s Artistic Director Virgil Abloh. They are even creating a 1:3 scale model to auction at the Sotheby's Contemporary Curated charity.
They created a blank canvas G-Class wagon, which resulted in a variant of the SUV looking ready for a touring car race.
Quote:
"With Project Geländewagen we create a unique artwork that showcases future interpretations of luxury and the desire for beauty and the extraordinary. The result is something between reality and future," said Wagener about the creation.
We aren't art critics, but the argument that this vehicle "showcases future interpretations of luxury" is hard to understand on its face because by their very nature racecars prioritize performance over comfort. One analysis could be that the Geländewagen that the traditional meaning of "luxury" is dead. Now, speed is what sells.
09-08-2020, 06:32 PM
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