Maybe they didn't they could keep going in the long run like they were.
If they had kept going ,pricewise, as they were can you imagine how much the cars would cost now?

and it seems that over half of their business is lease business where they drive the car then turn it in..maybe they thought it was the way to go

they do after all sell many more cars than they did back in the old days...I think 2004 was a record year for sales as a matter of fact



turnne
1992 300SD(sold)
2000 BMW 740i w/full sports package
Columbus ohio