You are correct but there is always BUT. He owns a dealership and the money they use are BBC money so, not a big deal here.
Just think Top Gear How much money they waste?? But the profit margin from Video's, merchandise, TV right etc. is huge. Top Gear now is watched in more than 45 countries around the globe, plus magazine plus AD slots on the program..the revenue is in millions.

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"If women are so bloody perfect at multitasking how come they can't have a headache and sex at the same time?"
Billy Connolly