Now I get it! Of course it is hard for me to understand since the newest car I have ever owned is a 1985.
What is driving the differences in price on the plates in the link you posted? What do people want on their plates and why? I couldn't figure it out from the registration numbers listed there.

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1977 300d 70k--sold 08
1985 300TD 185k+
1984 307d 126k--sold 8/03
1985 409d 65k--sold 06
1984 300SD 315k--daughter's car
1979 300SD 122k--sold 2/11
1999 Fuso FG Expedition Camper
1993 GMC Sierra 6.5 TD 4x4
1982 Bluebird Wanderlodge CAT 3208--Sold 2/13