Looking for some general info when hooking up my two post lift.

The drop for the 220 motor is out in the middle of the room. I can easily run the wires in the ceiling joists the question is when I bring the wirs down to the motor.

I assume I need to use conduit (at least it seems like the right thing to do to me). Should I only use metal, plastic, flexible plastic? I'll be running 10-2 NM cable (lift comapny says use 12 gage wire and 30 amp breaker - 30 amp breaker needs 10ga wire). All it needs to do is run straight down from the ceiling so this is roughly a 7 foot span from the box (metal or plastic) that I put on the rafters to the power box on the pump. The wire can be continuous the whole run no need to break it at the box.

Any advise or comments?

Paul