I'm not defending nor promoting this tool rental company but here is a thought. I've purchased some pricey tools expressly for performing a once every ten to fifteen year repair. After I perform the repair, the pricy tools sit UNTOUCHED in a tool box for ten to fifteen years until the next time I need them. These tools represent a large financial investment. If a tool that is needed to perform a repair costs $100 but I could rent it for $10 that represents an immediate savings of $90. That is $90 that could go for groceries, gasoline; other useful things besides sitting in a tool box for 10 - 15 years. Just a thought.