Seriously?? The marketing Geniuses in MBHQ must be The Logical Next Step from their utility van business.

This reminds me of that new credit card ad where the contractors talking to the young family about all the unnecessary work and cost overruns he expects basically saying he's going to rob them blind. The point of the ad being wouldn't it be nice if people actually said what they meant.

All I know is if I saw contractor pulling up in one of those I'd say no thanks. OK rant over.